Value Proposition
Consumers
WCI's platform offers customers valuable benefits such as free standard cell phones, no-contract cell phone service, free monthly ‘anytime’ cell phone minutes, free monthly text messages, and competitive pricing on minutes and messaging above the allotted free amounts. Cell phones are equipped to allow the customer to interact in real time with their account to check balances, view recent transactions, receive bank account alerts and enjoy no-hold customer service via their cell phone.
Financial Institutions
Banks and credit unions offering the WCI program benefit from increased deposit accounts tied to the free cell phone offer. This enables them to attract new customers, grow their loan portfolios, and cross market other financial products and services to their customer base. Participating institutions also receive fee income from the wireless services thereby growing their asset base. With deposit accounts in high demand, WCI offers financial institutions the ability to attract core deposits crucial to their growth and development while generating new revenue streams.